AthloDyno
Branding and packaging design.

They had a product. They didn't have a system. Logo, packaging, digital — all being made separately, which is how you end up with a line that doesn't look like a line.


We made a mark and type that can live on a small box and a large format without falling apart. Packaging hierarchy for a shelf first. A short set of rules instead of a brand book nobody opens.




If this feels close to what you're trying to build, we'd like to hear about it.
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